How TAG Heuer’s Favorite Dive Watch Returns To The Sea

It took Guy Bove, TAG Heuer Creative Director, and his team two full years to bring the new generation of Aquaracer. It is no small feat, thanks to the success of the previous Aquaracer generations, whose aim was to connect the most recent repetition with the nation’s history by fleeing to the ground without disturbing its unique, avant-garde appearance.

“We have tried to improve the design and maintain the vibrant, modern and stylish look of the old model, which is a feature that continues to differentiate it from other watches,” he said. Bove said.

A closer look at the heavily stocked Aquaracer Professional 300 shows that Bove and his team were able to do just that, including the technology and angularity that Aquaracer fans have known and loved, while minimizing and cleaning up some items. A short, elaborate design, a sharp curved bezel, a sword-shaped wristwatch (unlike the hands of the ‘Mercedes’ or ‘cathedral’ of the original 844), and a smart extension on the date. down of crystals and some of the well-known elements that all contribute to the refinement of its design and create a strong sense of the extreme balance between the Aquaracer class and other TAG Heuer brands such as Autavia, Carrera, and the Monaco image.

“It’s all about making the design so coherent and easy to look at. We want all of our watches to fit the concept of continuity while looking like the best watches,” Bove adds.

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